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AICC-HEC Paris Certification

Who am I?

Anne Rigaud-Walker

Executive Coach, certifiée HEC

After graduating with honors in International Trade at Advancia, I started my career in aeronautics at AAR.

Then I had the privilege of taking part in the digital development at Yahoo. I managed incredibly skilled teams for 15 years, as Director Media and Search, in the expert advertising departments.

I discovered a passion for helping teams and individuals to reach their full potential. 

As a manager in such a fast-paced work environment one of the most important aspects for me was how to ensure performance levels were reached whilst ensuring each individuals’ personal values were respected. 

How challenging it is, how exciting it can be to accompany teams in such an ever- changing environment, and to search for meaning in the technical and structural changes. 

I realized that any company undergoing its digital transformation is confronted with major human issues.
Technical expertise is now no more important than human expertise, where changes and perpetual transformation, compromise between goals, tension and conflict, and outdoing oneself and one’s objectives, must all be considered.

In 2016, I followed my instinct and my heart into a new challenge: coaching and unveiling people’s potentials.

I started my reorientation at HEC Paris with the Executive Coaching programme. I graduated in 2017 and have since been managing ARW, my own coaching company.

Today, I coach in both English and French.

Coaching, how?

Coaching is a relationship of guidance. I encourage customers to find their resources and answers by themselves, to change or steer their lives according to who they are, where they stand and where they want to go. It is a process, a dynamic progression based on the present life of the coachee. The aim is to build an appropriate future, based on autonomy and free will. It is neither therapy nor counseling.

How to change? Change is spurred not by a decision but by an internal message. The help of a coach is often needed to identify the origin of the message. There is a need for meaning, a need to feel more useful.

Do you really want it?

Start with assessing your motivations.

Do you believe in it?

Do you think it is possible to carry out your project? Do you have all the resources to make it happen? Do you feel capable? This is the questioning step.


Then you have to take the plunge. This requires an action plan. With the help of a coach, you take the operational steps towards your project. You value your personal potential to increase your professional potential. 

My ethics

A coach is a mirror, a reflecting surface for us to question oneself, doubt, dare, express oneself and act!

COACHING and BUILDING on humanistic values

RESPECTING the diversity of ideas and the uniqueness of each of us

LISTENING – Engaging into a caring and authentic coaching

SUPPORTING – Confidently encouraging my customers to find their own solutions

COMMITTING to find their autonomy and make sure they find their way according to their values and needs.

Coaching, for whom?

You may be dealing with questioning, doubts, difficulties or conflict. You may want to get ready for a new situation, a new job, a new position, a breakpoint. Or you don’t know how to untangle your personal issues, you are stuck. A coach helps you find your trajectory and achieve your goals efficiently and accurately.

For what results?

In an empathetic and non-judging face-to-face meeting, ARW enables you to:

– Increase your awareness and take a step back regarding possible choices to make: make your perceptions clearer, and sharpen your reasoning.

– Reconnect with your basic needs and values. Acknowledge your resources and skills.

– Envision your priorities and organize your actions to become more efficient.

– Find or regain self-assurance and enthusiasm, even as things change.

The key to success is to reconnect to yourself, to act meaningfully, to allow yourself to come out of your shell.

Coaching, what for?

Samples of missions


Understand what makes you doubt, and why you rely more on others than on yourself. Once the symptoms have arisen, I accompany you with a personalized palette of tools to gain or regain self-confidence.


You feel the need to change, to do something else in your life, whether on a personal or professional level. Often, the urge is there but we don’t always know what to do, or we don’t know how to do it. Step by step, I help you clarify your wish, your needs and give you the methods to make it happen.

Succeeding in taking office

We don’t have many opportunities to make a good first impression… How to identify your management style? Understand why negative experiences may have occurred? Learn the best practices to put in place when taking up a new position. Know what posture to adopt and many other things that will lead you to success.

Burn out

Today’s business world is so demanding, with continued pressure, that burns out are more and more frequent. I accompany you before it is too late when you detect your discomfort to learn not to sink, or if it is too late, on the road to post burn out reconstruction.

Become a leader

Being a good manager is great, but being a leader is undoubtedly the right attitude to develop. Determine your leadership style, which makes you unique, inspiring and successful. Learn how to get on board and motivate a team. Differentiate a manager from a leader and learn to develop these key skills, alongside your interpersonal skills.

Overcome your fears

Are you convinced that you cannot succeed, that things will go wrong, that you doubt. Feeling indescribable discomfort and fear … The good news is that all of this can be overcome. Methodically, I will help you overcome your fears and surpass yourself.


“You cannot evolve unless you try to accomplish something beyond what you have already achieved.”

You have a project? Let’s build it together.